Our Beginnings

Endless Love Affair was brought to life in 2021 by like-minded designers, Ruth and Nicola.
Both were bored of the uninspiring lingerie, swimwear and nightwear they came across day-in day-out. They dreamt of a range full of vintage trims, unexpected hues and sustainable fabrics.
They dreamt beyond that and built a vision of a brand that was more than just beautiful designs. They wanted a brand that was inclusive and made for all women, one that offered the same delicate and romantic products across all sizes and shapes.

About Us

Our Mission

To offer a range of sustainable, vintage-inspired styles in unique colourways - made with all women in mind. Ensuring we are inclusive and offering a wide range of sizes, from small backs and bigger busts.


We strive to build a brand and space that is inclusive to all. We are committed to have a brand that represents women of all ability, size, age and race. Creating products that cater for all.
We want to celebrate diversity, and all the beautiful differences that come with it. Never excluding, and always remaining mindful.
We are constantly learning and growing. Aiming to help influence and build a truly inclusive society by sharing diverse stories and perspectives.

Our People

Endless Love Affair is home to a small, but powerful, team of women. Creative and wildly passionate, we are here to build something uniquely beautiful.
A brand born from women that want to see lingerie and nightwear that inspire a difference. Every member of our team is driven to bring styles that won’t cost the earth but bring beauty to your door.
It is our responsibility to ensure all workers are paid a good wage and work in fair and safe conditions. Which is why we only work with suited and accredited factories, ensuring every worker is treated ethically and fairly.

Our Sustainable Practises

Sustainability is at the core of everything we do at Endless Love Affair.
The brand was founded on the concept of wanting to see fashion approached differently. A lingerie, nightwear and loungewear brand that is led by a progression to a sustainable, ethical and inclusive future.
We approach every aspect of the brand with a sustainable mindset, from design to production through to packaging. We strive to ensure every trim, fabric and label is consciously sourced.

Sustainability pledge