Endless Love Affair Terms and Conditions

Endless Love Affair (‘the Company’, ‘we’, ‘us’ and ‘our’) are committed to providing you with Terms and Conditions (hereafter ‘Terms’) which are easy to understand, and which are fair to you. Your statutory rights are not affected by anything contained in these Terms. These Terms (together with our Privacy and Cookie Policies) tells you the information about our Company and the legal Terms on which we sell any Products on this Website to you.

By placing your Order from the Company, you are deemed to have read and agreed to the Terms and Policies set out on this Website. If you do not to accept these Terms, you will not be able to Order any Products from our Website.
We reserve the right to make changes to any part of these Terms, so please ensure you check the latest version. We may modify or withdraw any part of this Website, and we shall not be liable to you or to any Third Party for any modification to or withdrawal of the Website.

Our Details

We are Endless Love Affair. This Website (under www.endlessloveaffair.com) is owned by Hitex Brands UK Co. Ltd. , a company registered in England and Wales (company number 13459841) under 50 Seymour Street, London W1H 7JG. Our VAT registration number is GB424268011.


Contacting Us
If you wish to contact us for any reason, you can contact us on thetheam@endlessloveaffair.com


The following definitions apply to these Terms of Use:
"Order" refers to an online transaction made by you via the Website for one or more Products, to which these Terms and Conditions apply;
“Personal Information” refers to all data and / or information provided by and about User, including (but not limited to) eMail address, name, address, credit / debit card, or other payment information, etc;
“The Company”, “Ourselves”, “We” and “Us” refers to Endless Love Affair;
"Company Website" refers to Website located at www.endlessloveaffair.com, or any subsequent URL which may replace it;
"Users" refers to the Users of this Website;
"You" refers to User of this Website;
“Products and Services" refers to all products and/or services provided directly by Company;
“Third Parties” include all advertisers, partners and affiliate vendors that are included on, or linked to the Company Website.

Sign Up Offer

The Welcome Offer entitles the customer to 15% off full priced items online at https://www.endlessloveaffair.com.

Each customer has their unique code provided is a one time use code which can be redeemed at checkout. This code cannot be used in conjunction with any other offer. Delivery, Gift Cards and Sale Items may be excluded.

About You
To place Your Order with us, you need to be at least 16 (sixteen) years old, be authorised and have a payment card or payment account which we accept. See our Payment section for more information. For competition entries you must be at least 18 (eighteen) years old.

Use of Website
By using our Website, you agree to be bound by the Terms and Conditions

This Website is solely for your personal use and should not be used for any commercial purposes without our express written permission. You are solely responsible for evaluating the fitness for a particular purpose of any downloads, programs and text available through this Website. All text, graphics, photographs including all image rights, videos, logos, trademarks, artwork, sounds, music, belongs to Endless Love Affair (or is licensed to Endless Love Affair). The Content is protected by copyright, trademark and other intellectual property rights.
We reserve the right to make changes to any part of these Terms, so please ensure you check the latest version. We may modify or withdraw any part of this Website, and we shall not be liable to you or to any Third Party for any modification to or withdrawal of this Website.
Any information (including Personal Information) that you submit to the Website should be true and accurate. Anything you submit should not infringe any right of any Third Party and not constitute an invasion of privacy. If we determine you have been engaged in unlawful activities or constitute an invasion of privacy, we may deny you access to this Website.
This Website may contain links to other Websites or Third Party applications from which services may be provided. When you utilise any of these you will leave the Website, and we will not accept any responsibility by a Third Party which is not under our control.

Log Files
We use IP addresses to analyse trends, administer the Website, track user’s movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information. Additionally, for systems administration, detecting usage patterns and troubleshooting purposes, our web servers automatically log standard access information including browser type, access times/open mail, URL requested, and referral URL. This information is not shared with Third Parties and is used only within this Company on a need-to-know basis. Any individually identifiable information related to this data will never be used in any way different to that stated above without your explicit permission. For information on Privacy Notices, please refer to our Privacy and Cookie Policies.

Contract Between You and Us
Our shopping pages will guide you through the steps you need to take to place an Order with us. Our order process allows you to check and amend any errors before submitting your order to us.

We will confirm our acceptance of your Order to you by sending you a Dispatch Confirmation eMail confirming the Products have been dispatched. The Contract between us will only be formed when we send you the Dispatch Confirmation.
If we are unable to fulfil your Order, for example because that Product is no longer available or because we cannot meet your requested delivery date or because of an error in the price on our site, we will inform you of this by eMail and we will not process your Order. If you have already paid for the Products, we will refund you the full amount including any delivery costs charged as soon as possible.

Products and Description
We have endeavoured to describe and show Products as accurately as possible. Despite this, slight variations in Products may occur. The packaging of the Products may vary from that shown on images on our Website.

Although we have made every effort to display colours accurately, we cannot guarantee that your computer’s display of the colours accurately reflects the colour of the Products or illustrative content.
Products are subject to availability. We will do our best to remove any Products which have sold out at the earliest opportunity. As there is a delay between the time when your Order is placed, and the time when the Order is accepted, the stock position relating to a particular Product may change. If a Product you have ordered becomes unavailable, we shall notify you as soon as possible and you will not be charged for this Product. If a Payment has been taken, we will refund you the full amount including any delivery costs charged as soon as possible.

All prices include VAT at the current rates and are payable in Great British Pound Sterling (GBP). We make every effort to ensure that the pricing displayed on our Website is correct. However, if an error is found we reserve the right to either cancel your Order or contact you to arrange payment of any extra sum due or refund any over-payment made by you (as applicable). We reserve the right to alter all Product pricing without notice.

Any coupon, discount, offer or promotional discount (the “Promotion”) offered on this Website are non- transferable and valid only for use as part of a purchase made via this Website, unless otherwise stated and subject to availability. No cash alternative will be offered on any Promotion. The Promotion cannot be used in conjunction with any other coupon (unless stated it can), offer or promotional discount and it must be redeemed by the date published (if applicable and provided). Under no circumstances will we be able to honour incorrect promotions and discount codes offered by third parties who we are not affiliated with and/or have not agreed to run a Promotion with.

Placing an Order
At this present time, we only take Website Orders from UK. In the near future, we will begin to accept Orders from other selected countries.

Our shopping page will guide you through the steps you need to take to place an Order with us. Our Order process allows you to check and amend any errors before submitting your Order. Please check your Order prior to making a Payment.

Your Order is subject to English law. Any Order placed by you on our Website is an offer by you to purchase the Products selected in your Order. No contract exists between you and us for the sale of any Products until we have received your Order and accepted it. Our acceptance of an Order takes place when we dispatch the Order or send you confirmation by email even if your payment has been processed immediately.

Non-acceptance of your Order (or parts of your Order) may be due to any one or more of the following non-exhaustive reasons
Where we cannot obtain authorisation for your payment;
If there has been an error in pricing or product description;
If you do not meet any eligibility criteria set out in our Terms;
Where a Product you ordered is out of stock;
If we do not deliver to your area;
There is a system or procurement failure;

After you place an Order you will receive an email notification acknowledging that we have received your Order. Where we do not accept your Order but have processed your payment, we will re-credit your account with any amount deducted by us from your debit or credit card as soon as possible, but in any event within 30 days of your Order. We will not be obliged to pay any additional amount as compensation for disappointment.

Upon accepting and Dispatch of your Order, you will receive a Dispatch confirmation. At times, you may receive the Order Received and Dispatch confirmation in one email.

Products are subject to availability. If a Product you have ordered becomes unavailable, we shall notify you as soon as possible and you will not be charged for this Product. If a Payment has been taken, we will refund you the full amount including any delivery costs charged as soon as possible.

All prices are payable in Great British Pound Sterling (GBP). We take the following methods of Payment: Debit card and Credit card (Visa, MasterCard, American Express and Maestro). When you use a Credit / Debit card you confirm that the card being used is yours or that you have been specifically authorised by the owner of the Credit / Debit card to use it. You can also pay via Apple Pay.

By placing your Order, you authorise us to transmit information or to obtain information about you from Third Parties for validation checks and authorisation by the Card Issuer. This is to protect you and us from fraud and to enable us to arrange delivery of your Order to your nominated delivery address. If the issuer of your Payment card refuses to or does not, for any reason, authorise payment, we will notify you as soon as possible.


Gift Cards

Endless Love Affair gift cards can only be used on endlessloveaffair.com. When you use your gift card, the amount of your purchase (including VAT) will be deducted from the balance on the card. There is no expiry date set for your gift card. Your gift card cannot be exchanged for cash or re-sold. All refunds of goods or services purchased with your gift card will be made in accordance with the refund policy. This does not affect your statutory rights. Endless Love Affair will cancel the value of your gift card if we fail to receive payment from the purchaser’s bank or card company for the initial purchase of the card. We reserve the right to amend these terms & conditions from time to time, where we consider it reasonable and necessary to do so. The terms do not affect your statutory rights or gift cards issued prior to the date of such amendments. 

These are eGift Cards and will be sent to you via email. We are currently unable to send the gift card directly to a separate recipient, and it will be sent to the email address it is purchased with.


We currently only deliver to UK and Ireland. In the near future, we will be expanding our Delivery services to other selected countries.

Deliveries will be carried out by DHL. By placing an Order on the Website, you agree to the conditions of carriage of DHL. We require a valid phone number for delivery, but this will be used for delivery purposes only as required by our courier World Trade Options Group.

We will deliver your Products ordered Online within 3-5 working days upon receipt of your Order for standard UK delivery and within 1-2 working days for Express UK delivery. However, delays are occasionally inevitable due to unforeseen factors or Events Outside our Control.

Along with the recipient's name, you must provide us with complete and accurate delivery address information. We will not be liable for the delivery of your Order as a result of incomplete and inaccurate information provided to us. Packages will require a signature on delivery. If the Products delivered are not what you Ordered or are damaged or defective, or the delivery is of an incorrect quantity, we shall have no liability to you unless you notify us the problem within 7 working days of the delivery of the Products in question.
If you refuse the delivery of your Order for reasons under the Distance Selling regulations or you fail to take delivery because you have cancelled your Contract under the Distance Selling Regulations, we will refund or re-credit you within 30 days for any sum that has been paid by you for the Products. By exercising your right to cancel you are required to return the Products to Endless Love Affair return address. If you fail to return the Products to us, we reserve the right to deduct any costs incurred by retrieving the goods from you.

Delivery charge refunds are made in accordance with the Consumer Contracts Regulations 2013 and other applicable UK consumer legislation.
For International deliveries, Products are sold on an unpaid delivery duty basis. The recipient will be liable for any local taxes, import duties or custom fees. Where applicable, it is your responsibility to comply with any export controls, sanctions rules or other restrictions applicable to products supplied to you.

Delivery Charges

At present, we only offer Delivery to UK and Ireland. We do not currently delivery to BFPO addresses.

We offer the following Delivery options:

  • FREE Standard UK Delivery on all Orders for a Limited Time Only
  • Express Delivery (24-48 Hours, excluding Saturday and Sunday) £10 
  • Delivery to Ireland (delivered within 5-7 working days) £15

Orders placed over the weekend and UK Bank Holiday, will be processed on the next working day. Working days are Monday to Friday unless it is a UK Bank Holiday.

Order Cancellation
As the Contract between us is not formed until we send you the Dispatch Confirmation on your Order, you may cancel at any time before we send you the Dispatch Confirmation by contacting.

Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you have a legal right to cancel your Order during the cancellation period. The cancellation period begins on the date that the contract is formed (when we send you the Delivery Confirmation) and continues until the end of fourteen (14) days starting on the day after you receive the Product.

Exchanges and Returns
You may return your items within twenty-eight (28) days of receipt, for a refund (this will not include any postage cost) via the original form of Payment. Any item(s) not returned to us within twenty-eight (28) days we will issue you with a credit note.

Products must be unused and in their original packaging with garment tags and any other seals still attached and intact when they are returned to us.
Lingerie and swimwear items must be returned with the hygiene seals attached and in unopened and undamaged packaging, where applicable
Lingerie and swimwear must only be tried on over your own undergarments. We will not accept any returns that have been worn or are soiled

We reserve the right to consider the condition of any Product that you wish to return and make any deductions if there are indications that the Product, its tags or seals have been used, removed, broken or tampered with. (Where lingerie is protected by hygiene seals, you are required to take reasonable care by not removing the hygiene seals. Refunds will not be provided if the hygiene seals have been removed, broken or tampered with)

Note: For hygiene reasons we cannot accept returns of knickers

  • Swimwear items must be returned with the hygiene seals attached and in unopened and undamaged packaging, where applicable
  • Swimwear must only be tried on over your own undergarments. We will not accept any returns that have been worn or are soiled

We reserve the right to consider the condition of any Product that you wish to return and make any deductions if there are indications that the Product, its tags or seals have been used, removed, broken or tampered with. (Where lingerie is protected by hygiene seals, you are required to take reasonable care by not removing the hygiene seals. Refunds will not be provided if the hygiene seals have been removed, broken or tampered with).


All Returns should be made to:

Endless Love Affair

Fox Self

Unit 3e

Pentland Close



CF14 5DJ


Returns are Free OR You will be responsible for the cost of returning the products to us unless the item is deemed faulty. We would like to assure you, we go through the necessary Product Quality Checks prior to packing your Order. We recommend you send the Products back to us via a signed for courier service for your peace of mind. 

For free returns request, contact theteam@endlessloveaffair within 28 days of placing the order, to receive the free returns label via email. Once we have received and validated your returned Product, we will send you an email to confirm the validation. 

If you have returned the Products to us because they are faulty or not as described, we will refund the price of the Products in full, together with any applicable delivery charges, and any reasonable costs you incur in returning the item to us.

Unless the Product is faulty or not as described, you will be responsible for the cost of returning the Products to us.

Please note that we reserve the right to deny a refund or credit if the returned Product(s) does not comply with these Terms. Delivery charges for returned Product(s) are non-refundable (unless we made an error with your order).

If you paid for your Order using

  • a Credit or Debit card then your refund will be made back to the same card and will appear in your account within seven (7) working days depending on your card issuer
  • PayPal then your refund will be processed back to your PayPal within ten (10) working days
  • an eVoucher or credit then the refund will be made back to you via an eVoucher or credit
  • a combination of eVoucher or credit as well as your Credit or Debit card, then any refund for that Order will be made back in the same amounts to the same payment methods that you used when originally placing your Order

If you are returning an online purchase given as a gift, you will receive a credit for the Product value at the time of the purchase.

Occasionally we will offer various Promotions for a limited time that can be applied to your order using a Promotion code, which we will provide to you. You should enter the applicable Promotion code in the space provided in the Basket, before you submit your Order. The value of the Promotion will be applied to your order (but may not be displayed as a separate line item).

Some Offers will not have an associated Promotional code. they can simply be added to your shopping basket, and the Promotion will be applied, as long as you have met the other offer requirements.

The Terms and Conditions for each promotion will vary. most of our offers last for a limited time and have associated Promotional codes that can only be used once per customer and cannot be used in conjunction with other offers. Promotional delivery offers will apply to Orders that meet the Terms and Conditions for those particular promotional guidelines, such as the applicable Products total (before delivery charges are applied) and the requirement. Generally, Delivery Promotions will only apply to UK Standard Delivery, unless otherwise stated.

If a promotional discount has been applied to your Order, then you will only be refunded the amount you originally paid for the items. Any Free gift given with the Order must also be returned if you are returning the item(s) to which the gift is related.

Disclaimer and Liability
The information on this Website is provided on an “as is” basis. To the fullest extent permitted by law.

This Company excludes all representations and warranties relating to this Website and its contents or which is or may be provided by any affiliates or any other Third Party, including in relation to any inaccuracies or omissions in this Website and / or the Company’s literature.
This Company excludes all liability for damages arising out of or in connection with your use of this Website. This includes, without limitation, direct loss, loss of business or profits (whether or not the loss of such profits was foreseeable, arose in the normal course of things or you have advised this Company of the possibility of such potential loss), damage caused to your computer, computer software, systems and programs and the data thereon or any other direct or indirect, consequential and incidental damages.

This Company does not exclude liability for death or personal injury caused by its negligence. None of your statutory rights as a consumer are affected. For further information about your legal rights in the United Kingdom, contact your local authority Trading Standards Department or Citizen's Advice Bureau.

The User understands and agrees that they download / obtain material or data using the Company Website at their own discretion and risk, and they will be solely responsible for any damages mentioned above.

Links To Other Website
Links to Third Party websites on this Website are provided solely for your convenience and enjoyment that are not operated by Endless Love Affair. If you use these links, you leave this website. We have no control over these websites, and we are not responsible for their availability. We do not endorse or make any representations about them, or any material found there, or any results that may be obtained from using them. In addition, we are not liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with your use of such content, information, Products or services available on or through any such linked websites.
If you decide to access any of the Third Party Websites linked to this website, you do so entirely at your own risk.

Newsletters and Service eMails
Endless Love Affair may regularly send out a newsletter and / or other informational emails to all Users. In these Newsletters, we may inform you about new services, features or products. User may choose to unsubscribe from the Newsletter at any time using the unsubscribe option at the bottom of our emails, or by contacting us.

For Orders placed with us or left in basket with, we may send you the Order Confirmation eMail or an email to check if you would like to complete your Order provided your email address has been submitted. For further information on our privacy policy, refer our Privacy Policy page.

User Submissions
Certain areas of our Website may invite or enable you to post, upload, embed, display or otherwise communicate text, messages, photos, videos, sound recordings, music (including lyrics), graphics, drawings, suggestions, ideas (including product and advertising ideas), your and / or other persons 'names, voices, usernames, performances and other information, materials or content owned or created by you (collectively, "User Submissions").

We will consider User Submissions as non-confidential and non-proprietary and shall be under no obligation to maintain the confidentiality of any information contained in your User Submission.

You warrant and represent that you have all necessary rights, licenses, consents and permissions which are required to enable Endless Love Affair, and / or content providers to use your User Submissions for the purposes envisaged by the Website and these Terms.
You further warrant and represent that you have the consent, release, and / or permission of each identifiable individual in your User Submissions to use his or her name, username or likeness in the manner contemplated by the Website and the Products, Services or other materials on or available from the Website.

Neither the User Submissions, nor the use of the User Submissions as permitted in these Terms, will infringe upon or violate the rights of any person or entity or any applicable laws. We have no obligation to use your User Submission in any way and shall not be obliged to give reasons for rejecting your User Submission or to identify our activities that relate to your User Submission.

You understand and agree that you are solely responsible for your own User Submissions and the consequences of your posting or publishing them. You will not submit a User Submission that
Is illegal or encourages or condones illegal acts or the discussion of illegal acts with the intent to commit them, including drug dealing, drug abuse, pornographic child pornography or otherwise sexually explicit physical or sexual assault, stalking, theft, fraud or conspiracy to commit a criminal act;
is defamatory, threatening, abusive, harassing or an invasion of privacy;
is discriminatory or prejudicial based upon race, colour, religion, gender, sexual orientation, age, disability or otherwise;
is dangerous, irresponsible or antisocial or encourages or condones dangerous, irresponsible or antisocial behaviour;
contains a virus, spyware or other harmful component, or otherwise impairs, interrupts or damages the website, the Services or any connected network, or otherwise interferes with a person’s use or enjoyment of the same; or
contains any advertisement, solicitation, chain letter, pyramid scheme, investment opportunity or other unsolicited commercial communication

By uploading User Submissions you understand that they may be available to the public and you agree not to assert in any part of the world any claim for invasion of privacy, breach of your rights under The Data Protection Act 1998 or appropriation of your right of publicity arising from or out of Endless Love Affair’s use of your User Submissions in accordance with these Terms.

Force Majeure
Neither Party shall be liable to the other for any failure to perform any obligation under any Agreement which is due to an event beyond the control of such party including but not limited to any Act of God, terrorism, war, Political insurgence, insurrection, riot, civil unrest, act of civil or military authority, uprising, earthquake, flood or any other natural or manmade eventuality outside of our control, which causes the termination of an agreement or contract entered into, nor which could have been reasonably foreseen. Any Party affected by such event shall forthwith inform the other Party of the same and shall use all reasonable endeavours to comply with the Terms of any Agreement contained herein.

No Waiver
No failure on the part of Endless Love Affair to enforce any part of these Terms shall constitute a waiver of any of Endless Love Affair’s rights under these Terms whether for past or future actions on the part of any person. Neither the receipt of any funds by Us nor the reliance of any person on Endless Love Affair actions shall be deemed to constitute a waiver of any part of these Terms. Only a specific, written waiver signed by an authorized representative of Endless Love Affair shall have any legal effect whatsoever.

Governing Law and Jurisdiction
These Terms shall be governed by and construed in accordance with English law. Disputes arising in connection with these Terms shall be subject to the exclusive jurisdiction of the English courts where the claim is brought by you. You hereby accept and submit to the personal jurisdiction of these courts with respect to any legal actions, suits or proceedings arising out of these Terms. We retain the right to bring proceedings against you for any threatened or actual breach of these Terms in your country of residence, registration or business or any other relevant country.

Failure of the Company to enforce any of the provisions set out in these Terms and any Agreement, or failure to exercise any option to terminate, shall not be construed as waiver of such provisions and shall not affect the validity of these Terms or of any Agreement or any part thereof, or the right thereafter to enforce each provision.

We may change these Terms at any time so please ensure you check the latest version. You acknowledge that these Terms and Conditions in electronic format shall have the same force and effect as an agreement in writing.
We shall not be responsible to you for any delay or failure to comply with our obligations under these Terms if the delay or failure arises from any cause beyond our, our agents, subcontractors, suppliers or our Partner’s reasonable control.

Company may involve, and will cooperate with, law enforcement, if criminal activity is suspected. Violators may also be subject to civil or criminal liability under applicable law. Refunds or credits are not issued in connection with actions taken for violations of these Terms.